Louis XIII Cognac, France

​​Protecting the Movie You Will Never See 


Louis XIII Cognac, one of the world’s most prestigious spirits brands, launched a highly creative campaign in 2015 entitled ‘100 Years – The Movie You Will Never See’. 


Exclusive Event

Inspired by the century of careful craftsmanship and patience it takes to create each decanter of Louis XIII Cognac​, a film was made starring actor John Malkovich and directed by Robert Rodriguez which will not be released until 2115. One thousand guests from around the world received an exclusive invitation for their descendants to attend the premiere in a century’s time.


Unique Fichet-Bauche Safe

To ensure that the film itself remains unseen until that date, it has been placed in a state-of-the-art Fich​et-Bauche​ safe, chosen by Louis XIII due to the brand’s reputation as a worldrenowned, high-end label.

The one-of-a-kind safe is fully dressed in black leather and built with an armoured glass door, programmed to unlock in exactly 100 years. 

During 2016, the safe is being taken on a year-long world tour by Louis XIII to promote its campaign, before returning to its permanent home in the French city of Cognac. ​​

Fichet-Bauche Safe for Louis XIII Cognac

“Through its Fichet-Bauche brand, Gunnebo has created an exceptional product in total harmony with Louis XIII’s excellence, guaranteeing us an image of exclusivity and elegance.”

Ludovic du Plessis, Global Executive Director of Louis XIII Cognac